For the rapid growth of any e-commerce business, it is necessary to accelerate and automate as many tasks as possible. The growing and cut-throat competition in the internet arena presents opportunities as well as challenges for e-commerce businesses worldwide.
If you too are planning on taking advantages of the various tools that are available for e-commerce businesses for automating day-to-day tasks, here are the top 5 things that you can begin with:
Automation in Email Marketing
Email Marketing has proven to be the most effective marketing strategy for lead generation, especially for e-commerce businesses. Regular emails, including your deals, offers, new launches, and news information, can help you get more attention from prospects, as well as repeat orders from your previous customers.
While this is a great strategy, to begin with, the number of emails to be sent per day becomes very time consuming when done manually. Hence, this is one of the most critical tasks that require automation
You can automate these emails with the help of tools such as Mailchimp, Mailjet, etc. Such automation tools can help you to send automated emails in bulk, in case of:
Abandoned carts
Order Confirmation and Delivery reports
Feedback Requests
Deals, Offers, Sales
New Product Launches
Events and News
Automation in Inventory with Inventory Management Software
Whether online or offline, inventory management is a more significant challenge in every business than anything else. This management can be made easier with the Inventory Management Solution by Unicommerce to accelerate and automate various inventory-related tasks, such as:
Count of available products in inventory or warehouse
Data entry of incoming and outgoing products
alerts on overstocking and understocking
Order and shipping management
Real-time data analysis through a dashboard and visual charts
Billing Automation
With each order, immediate billing is necessary. Gone are the days when billing was to be done manually. The need for automation in billing, i.e., invoice generation, is a crucial one. Such billing automation should come with the advantage of automatically maintaining customer records and other order-related data integrated with the central order management database. Such automation will save you many efforts and time, making things smoother for you, leaving space for spending time on more important things that lead to business growth and expansion.
Customer Support Automation with AI
Another critical aspect of business growth is customer satisfaction. While responding to customer’s queries, complaints, and requests is vital for building trust with your customer base, it comes with huge disadvantages. Imagine sitting in a room with five mobile phones ringing all the time simultaneously. This is what a customer care office looks like. While recruiting a team for this process is essential, it is always better to employ AI Bots to filter through calls that can be handled with just a database search.
Most AI Bots work on keywords and multiple choice answers where they get automated responses based on their replies. These Bots help much to filter the calls that can be resolved without human intervention. This will be beneficial for you in two ways:
It will reduce the burden and worthless calls for your customer care team
It will make customer support response faster as AI Bots provide instant replies
Automation of Return Processes with Returns Management Software
Another hindrance in the growth of a business is the incoming products that hamper all the processes in a store or warehouse. Each returned product cab become a liability for a business if not handled appropriately.
This is where Return Management Software comes in handy.
An example is the Return Management Software by Unicommerce, which automates the following tasks:
Automatic alert and listing of Return requests
Automatic courier allocation
An organised listing with the cause of return
Data from customer feedback forms
Assigning next step for a returned product (whether the returned product needs to be repaired, reshelved, resold or perished)
Automation in the aspects mentioned above can help business owners to reduce manual work when it comes to small day-to-day tasks. These little things are essential for a business and cannot be avoided; however, they prove to be often very time-consuming.
Another thing to be considered is that tools that automate multiple tasks at once should be preferred over the application of numerous tools for automating singular tasks.
Hence, automation with the help of various tools and software proves to be beneficial for business owners. When automation is increased, there is more space for growth, and the focus can be shifted to marketing rather than micromanagement. On the other hand, automation also reduces the need for more workforce and saves a lot of money. Automation is all about playing your cards right when it comes to management.
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