Why eCommerce Multichannel Software is Essential in 2021?

One of the biggest challenges for businesses with multiple sales channels for their products & services is the management of orders. 

There are a lot of things that need to be kept in sync to run a  business. These things include inventory management, order fulfilment, product details, shipping logistics, etc. This makes things tedious and difficult for every multichannel retailer today. 

This challenge is acknowledged by business owners across the globe and resolved using e-commerce multichannel management software.

But what exactly is multichannel retailing and multichannel software?

Multichannel Retailing

When multiple channels or mediums are used to sell your products and services to customers, it is called multichannel retailing. These channels can be physical stores, online stores, a website, social media, a mobile app, mobile phones, etc.

The retailers choose a multichannel approach because it brings more customers and new opportunities.

E-commerce Multichannel Software

While multichannel retailing has advantages in terms of sales and branding, but it also comes with a number of challenges. These challenges include adding the products to every channel (for e-commerce sites, mobile app, marketplaces), updating the inventories, managing the orders manually using a spreadsheet, etc.

To address these challenges while continuing to sell more, retailers must use reliable Ecommerce multichannel software. The software can significantly save time, resources, and cost.

6 Reasons to Use Multichannel Ecommerce Software

Following are the main benefits of software for multichannel retailing:

1. Centralize Tasks

Instead of replicating the same tasks for every channel, the software will centralize things at a single place. Once all the channels are connected, a product or service can be added to all the selected channels in one go.

Moreover, the product information remains the same, accurate, and updated across all channels. Whenever there is any new edit or optimization to the content, it will be done everywhere. Doing it manually may result in missing some channels for some products. 

2. Expansion in Market

The use of the software will help retailers to avoid repetitive tasks, allowing them to focus on improving customer experience, finding new customers, looking for new opportunities, and expanding in the market further.

This is great for even the small players in the market, as they get the opportunity to sell through E-commerce websites like Amazon and eBay. By efficiently making use of software, they can easily reach customers all around the country as well as globally. 

3. Collect Insightful Data

Without the software, the data remains irrelevant as it is difficult to be analyzed. E-commerce order management software can analyze the data for all the channels and provide valuable insights about orders, customers, sales, etc.

The date can be used to build profiles of the target customers, their order history, time zones, delivery areas, their interests, devices used for shopping, etc. This data can be smartly used to attract them for more orders and drive sales. 

For example, if a customer’s order history shows his interest in gadgets, the merchants or retailers can send them personalized mailers to inform him about the latest offers or discounts on gadgets. 

Data analysis holds a lot of potential and can be helpful in creating profitable sales and marketing strategies. 

4. Sales & Support

By making the order management seamless and improving the availability across all platforms, the multichannel retailing software increases customer loyalty and sales. With the software, retailers can reply to customers on various platforms, while keeping the inventory sales, queries, and reviews in the right order. 

Support staff needs to keep track of social media platforms, live chats, emails, and calls to help the customers. The software can bring together everything and make the lives of support teams easier. 

5. Consolidate Orders

Another benefit of eCommerce order management software is that it consolidates every detail of the order, whether it is a print shipping label or a packing slip. The order details can be viewed and edited from the dashboard.

If a product is out of stock at a warehouse, the software will automatically transfer the order to the next warehouse. This creates a workflow, avoiding unnecessary delays in the order delivery. 

Furthermore, retailers can notify customers about order status and tracking.  

6. Manage Vendors

From the dashboard, the retailers can easily manage all the vendors and their products. Information about the vendors (bio, photo, product niche, etc.) can be added/edited, and priorities can be set for each vendor on the basis of locations, pricing, and product availability. 

Multichannel retailing is a great approach but it must be done strategically to avoid the challenges and grow in the market.

The use of a multichannel order management system & software like Unicommerce makes the processes efficient and smooth. There are several other benefits of software, like building customer loyalty, improving brand reach, and offering an immersive customer experience. 

Unicommerce: One-stop solution for your e-commerce management requirements

Unicommerce is the Indian market leader in e-commerce enablement software for multi-channel, warehouse management and omnichannel services. Unicommerce has emerged as one of the most preferred middleware solutions as it serves over 10000+ business owners to process 100 Million+ orders annually, amounting to 15-20% of overall Indian e-commerce transactions, with its presence in 220+ cities in India and the Middle East.

The Unicommerce platform is also seamlessly integrated with more than 100 partners across marketplaces, logistics providers and ERP systems. 

Unicommerce has been simplifying all eCommerce operations for 10,000+ Sellers, Retailers, and Brands by automating their operations across Amazon FBA and other online & offline (B2B & B2C) sales channels to help them sell more achieving:

• Higher Sales & Margins
• Lower Operating Costs
• Hassle-free Management
• Reduced Manpower Cost
• Improved Data Visibility
• Fast Implementation Time (within 2-3 weeks)
• Customizable and Scalable Solutions

If you are looking for a suitable eCommerce Multichannel Software for your business, highly flexible and scalable solutions by Unicommerce are surely worth considering.