Friday, February 19, 2021

Tactics for Reducing Ecommerce Product Returns

Return Management

Reducing returns is a big concern for all sorts of businesses, no matter how big or small. It is important to manage orders and returns in the world of online shopping.

The key is to assess the various reasons why your orders are being returned and enhance the customer experience on your website or online marketplace, so as to allow the users to make better decisions while placing their orders.


  • Accurate Product Descriptions

It is important to put up accurate product descriptions next to each product so that your customers get a better understanding of what they are buying. Be it high-quality pictures from various angles, product size, weight, and measurement, or an accurate depiction of product quality. The description should set the right expectations in customers’ minds.


  • Option for Product Comparison

A significant amount of returns are placed because the customers find better products after placing their final orders. Hence, it would be really helpful for them if they could see similar products and comparisons on the same page. This would help to reduce the returns significantly.


  • Evaluate Customer Feedback

A smart thing to do is to ask your customers to fill a feedback form while placing their orders. This data will help you to analyze your mistakes and prevent orders that are coming back due to errors on your end.


  • On-time Delivery

Always make sure that your orders are delivered on time. A lot of customers return their orders before they don’t receive them when they really need them. By the time the products reach them, they either don’t need it anymore or they have already purchased it from somewhere else.


  • Cross-check order content before shipment

A lot of returns occur due to the mistake of the sellers as the customers end up receiving the wrong products, or damaged products. Some customers have even reported receiving empty boxes. This can be avoided just by being more careful and cross-checking the order content before dispatching the shipments.


  • Consider your packaging material

Sometimes the products received by the customers get returned due to the product getting damaged during the shipment process. To avoid this, prevent this from happening, make sure you use good packaging material that actually prevents your products from being damaged during the shipment.


  • Employ customer care team

A good way to enhance your services would be to make sure that your customers get their queries and complaints resolved. Their queries related to any products can be responded via emails, chat boxes, or even through calls. This will, to some extent, reduce a great number of returns that occur due to customers’ misunderstandings regarding the products that they order.


  • Employ a good Return Management Software

Managing everything on paper is as difficult as trying to hold sand in your palm. It is crucial to employ return management software in your store or warehouse, to help you manage your returns effectively and analyze the major causes for future prevention. A return management software can greatly assist you in reducing the returns in your retail business.


The Unicommerce Return Management software is helping companies and brands across the globe to manage returns and cancellations effectively.  Its advanced features include:

  • Auto courier allocation and tracking

  • Automatic creation of Reverse pickup for all Returns

  • Support for RTO, CIR, and Returnable Gate pass

  • Alternate SKU creation for Replacement Orders

  • Exchange and Return Order simultaneously during delivery

  • Advanced Returns Dashboards and reports

The uniquely designed and ever-evolving returns management system of Unicommerce works on the business-specific requirements of clients to provide integrations and elaborate workflow through Unicommerce products and services that are supportive of business growth.

0 Comments:

Post a Comment